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Ready or Not?

Ten must-say-yes-to conditions that signal readiness for a medical device DTC campaign.

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It’s Not About What You Say

Words are not enough when it comes to corporate reputation. Doing the right thing at the right time, even at the expense of short-term profits pays off in the long run.

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An Appreciation of DVD Extras

Most in my circle know of my passion for the work of George Lucas, especially the Star Wars Universe filled with fascinating characters, exotically imagined locations and classic good vs. evil plot...

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Creating a digital entity step-by-step

In the past few years, I have needed to create digital identities for a variety of entities–projects, clients, groups, etc. Each time I set up the digital footprint for these entities I’ve gotten...

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